Alex Hamben
Engineering × Growth
A forward-thinking Growth Manager combining engineering physics with business expertise to drive results in visual merchandising and technology.
About Alex
Alex Hamben is a versatile Growth Manager with a unique background in both engineering physics and business development. His career spans consulting, entrepreneurship, and growth management, allowing him to bring a multifaceted approach to challenging business problems.
Currently at Depict, Alex leverages his technical insight and strategic mindset to drive results in visual merchandising and technology for D2C brands. His engineering background provides him with analytical skills that complement his business acumen.
Beyond his professional career, Alex is passionate about martial arts, specifically Wushu, and has represented Sweden in international competitions, including winning gold at the Swedish Wushu Championship in 2012.
Professional Journey
From consulting at BCG to co-founding Remedi and leading growth at Depict, Alex has built a diverse career spanning multiple industries.
Educational Background
B.Sc. in Engineering Physics from KTH Royal Institute of Technology, with additional studies in Business and Economics at Stockholm School of Economics.
Achievements
Gold medalist at the Swedish Wushu Championship, represented Sweden at EUCYS Dublin 2018, and launched multiple successful programs including a student-driven investment fund at KTH.
Professional Experience
Growth Manager
Depict
Leading growth initiatives and strategy for visual merchandising technology, connecting engineering approaches with business strategies.
Developed core product merchandising solutions
Implemented AARM framework for customer acquisition and retention
Designed and executed growth campaigns leading to 30% increased user adoption
General Partner
strōm
Managing innovative and impactful investments, focusing on technology-driven ventures.
Led investment analysis for tech startups
Developed strategic partnerships across industries
Created evaluation framework for potential investments
Advisor
Darwin
Provided strategic guidance on growth and product development for emerging technologies.
Advised on market entry strategy
Contributed to product roadmap development
Facilitated key industry partnerships
Co-Founder
Remedi
Co-founded and led product strategy for a technology startup focused on innovative solutions.
Developed MVP from concept to market
Built and managed cross-functional team
Secured initial funding and strategic partnerships
Skills & Expertise
Growth Management
- Acquisition Activation Retention Monetization (AARM)
- Growth Strategy Development
- User Acquisition Campaigns
- Customer Retention Programs
- Growth Metrics Analysis
Product Development
- Product Roadmap Planning
- Visual Merchandising
- User Experience Design
- Feature Prioritization
- Product Analytics
Business Development
- Corporate Partnerships
- Strategic Relationship Management
- B2B Sales Strategy
- Market Opportunity Analysis
- Revenue Model Development
Technical Skills
- Data Analysis
- Market and Liquidity Risk Analysis
- Engineering Principles Application
- Technical Requirement Definition
- Product-Market Fit Analysis
Leadership
- Team Management
- Mentorship Program Development
- Cross-functional Collaboration
- Student Fund Leadership
- Project Management
Strategic Thinking
- Innovative Problem Solving
- Market Strategy Development
- Competitive Analysis
- Long-term Growth Planning
- Strategic Initiative Prioritization
Key Projects
Core Product Merchandising
Depict
Led the development of core product merchandising solutions that revolutionized how D2C brands display their products online. Created tools that significantly improved conversion rates through optimized visual display strategies.
Impact
Increased conversion rates by 25% and improved customer engagement metrics across multiple brand partners.
The AARM Approach
Alex's approach to growth is structured around the AARM framework, inspired by his martial arts discipline and applied to business growth challenges. Each element represents a critical stage in the customer journey and business development process.
Acquisition Strategies
Attracting new users through targeted strategies and optimized channels.